{if !empty($block.link)}<a href="{$block.link|escape:'html':'UTF-8'}">{/if}
    <p class="h1 usp__name text-center">
        <span>{$block.title|escape:'html':'UTF-8'}</span>
    </p>
    {if !empty($block.description)}
    <p class="usp__description text-center">
        {$block.description|escape:'html':'UTF-8'|nl2br}
    </p>
    {/if}
{if !empty($block.link)}</a>{/if}